The seed for the Soletti brand was sown in Zach bakery in Feldbach, Styria, in 1949. Originally, one of the products they sold were pretzels made from thin “dough noodles”. But since the manual forming of the pretzels was very time-consuming, they started thinking about how to produce the pretzels in a more time-saving, less complicated manner. They came up with the idea of baking these “dough noodles” in a straight form – and the salt sticks were born! And they christened this item Soletti, the combination of the word Saletti, which means grain of salt and Sol which means sun.
Today, the Soletti brand is one of the best, most well-known brands in Austria. (Market-Monitoring 2008: position 6 amongst 800 brands in Austria).
With the products’ quality and prestige, MESCO proudly brings Soletti Snacks in the Oman market for a new snacking experience.